May 30, 2023


Welcome to the age of pastel hair. It’s been a few years now, so this may not be breaking news on the trend circuit, but that’s all the more reason for us to delve a bit deeper into the topic. If pastel is here to stay, then we want to know what it takes to get there.

Like most of today’s longest-lasting hair trends (ombré, balayage, beach waves, and flat iron waves), pastel tones give off a lived-in look all their own. The colors of cotton candy and lilac are noticeable yet subtle and bold yet soft. That duality in essence makes them appealing to a wide range of hair types and textures. Pastels translate to a cool confidence and easygoing attitude. From a washed-out millennial pink to a smokey teal, they remain a highly sought-after look.

So what does it take to get pastel hair color? Is it as cool, calm, and collected a process as the shade itself? Should you expect to commit your entire Saturday to hang with your colorist in the hair salon or can you get the look by adding one more step to your shower routine? We had a lot of questions about the matter, as you can see. To investigate our curiosity further, we tapped colorist Madison Rae Garrett for her expertise.


Some of the things you’ll want to consider before you choose your pastel hue are your current color and texture, any prior chemical treatments you’ve had (including color), what’s possible to do at home versus the salon, its maintenance and longevity, and what to expect when you change your mind or are ready to move on to something new. This guide will help manage your expectations and equip you to customize your color experience in a way that works best for you.

01of 05

Current Color and Texture

Model with pastel peach curly natural hair

No matter your current tone, pastel hair will likely require you to bleach your strands. All color, natural or faux, needs to be stripped almost entirely before depositing the candy color you’re crushing on. According to Garrett, lifting the hair to a light blonde is the perfect starting point. “If you have virgin hair [that has never been colored before] then it should lift light enough and easy enough.” if you’re a newbie to the hair color world, this might be your divine intervention. “Obviously someone with naturally lighter hair will lift easier and quicker,” says Garrett.

Color also affects our texture. If your hair is already over-processed, it’s likely experiencing the pain point of frequent breakage and you probably want to pump the breaks and focus on your hair’s health for a minute. Do a deep conditioning treatment and lay off the chemicals. If your hair has some natural movement to it (meaning coily locks, waves, or defined curls), be prepared for a potential change to your natural texture. “If someone has textured hair, lifting can cause the texture to soften or change, but if it’s virgin hair and you only lift it once, then it’s usually no problem.”

In short, pastel’s ideal candidates are the naturally light (or pre-lightened) and the untouched, never-before-colored heads of hair.

For every color, there’s a pastel tone in the family. This cool, coily peach hue was created with a custom blend of Bleach London’s Rosé Super Cool Colour and Blue Weekend, resulting in a fresh tone we could get behind as a new neutral.

02of 05

Pre-Treated Hair

Lucy Boynton wears a pastel blue bob with bedazzled eye makeup and a flower crown

Just because you don’t have virgin strands doesn’t mean you can’t partake in the pastel trend. The process just requires a little extra lifting—literally. “Color-treated hair is harder to lift to a pale yellow, which is needed to achieve a pastel color, and sometimes you’re not able to get as light as you need, so then you’ll have to come up with a new color plan,” says Garrett. Translation: It’s probably safe not to make any time-sensitive plans after your color appointment.

As with any first-time color appointment, it’s best to have a consultation prior to your service so you and your colorist know what to expect before you jump into things. “There are ways to get [pre-treated hair] light enough but it requires more time, and that can be expensive,” Garrett warns, “so that’s always something your colorist should talk to you about before the service.”

Now, we’re aware that color isn’t the only pre-existing chemical treatment you might be dealing with. We also took into account Brazilian blowouts and keratin treatments. These treatments are drastically changing the chemistry of your hair’s natural state, so caution is definitely advised. Let’s be real—too much of any one thing rarely has a great outcome. Garrett agrees, “You never want to do too many chemical treatments to the hair because that can break down the hair and cause damage.”

So for all you out there who have already tampered with your hair’s color or texture, remember that consultations are crucial and you should proceed to pastel with informed caution.

03of 05

Salon or DIY?

Woman with a pastel lavender bob hairstyle and shoulder tattoos

Alright, so let’s say you’re already platinum, or you’ve got a heavy hand of highlights. Is a salon visit even required to achieve the pastel hair color of your dreams?

“Once you’ve had your hair professionally lifted, you can use over-the-counter dyes, which are called ‘direct dyes,'” explains Garrett. Companies like Manic Panic, Pravana, Overtone, and Pulpriot offer reliable, consumer-friendly dyes that you can pick up from your local beauty store. You run the risk of going too bright or having an uneven distribution of color, but if you chat with your colorist beforehand, they may be able to offer some pointers for your best at-home experience.

If you do take matters into your own hands, Garrett advises that when you make it back into the salon, you’re always sure to inform your colorist of any color products previously used on your hair.

04of 05

Maintenance and Longevity

Woman wears a pastel peach hairstyle with bangs

How long can a good thing last? Is touching up pastel hair color the equivalent of a bang trim? These were just a few of the questions we brought to Garrett’s expert attention, and of course, individual hair history and color goals make maintenance a variable topic.

“Pastel colors do not have a lot of longevity,” she explains. “You get a few shampoos and then it’s usually out.” That’s a hard thing to hear after the long hours of heavy lifting and stripping of your natural tone. “I usually make the hair a little more vibrant in the beginning so [clients] have a little extra time with the color,” Garrett says. And remember those direct dyes we mentioned? It turns out they’re the perfect products for at-home touch-ups. The amount of times you freshen up your color depends on your own desires, though Garrett does mention that the blonde strands beneath your pastel have a much stricter timeline. If you start out as a platinum blonde, she recommends a touch-up every four to six weeks. For the highlighted or balayage bases, you can stretch it out to every three to six months.

In terms of cost, this varies depending on the state your hair is in when you get started. An all-over pastel job is much more time-consuming and, therefore, expensive. The more drastic of a color change from your base (and the more platinum you go) is going to require more touch-ups that involve an expert’s time and hand.

Aside from touch-ups, you also have at-home care to consider. Similar to the blue or purple shampoos recommended for blondes, these temporary dyes will last much longer with the use of color-preserving shampoos and conditioners. Garrett advises us to avoid sun exposure and swimming pools to keep color locked in, so perhaps summer isn’t the season of choice for this look. But the real trick to pastel life longevity is to avoid water altogether. “Honestly the less you shampoo, the more time you get.”

Some pastel shades aren’t as straightforward and require an informed blend by a color expert. Shades like peach need to be mixed just right to avoid any “orange-you-glad-you-didn’t-learn-that-the-hard-way” type of situation. With the right help, your colorist’s expertise should leave you feeling peachy keen.

05of 05

Forward Thinking

Wavy pastel pink hair viewed from back

With all the work that goes into acquiring those soft, cool-headed hues, it’s thankfully much easier to remove once you’re ready to carry on. “There are products made to remove pastel colors without using more lightener or causing any damage to the hair,” Garrett says, assuring us that going back to a more natural look is much easier to attain, especially when the pastel has faded out. The process of changing colors again could take time and money, but as long as you don’t need any color correction—like a pestering shade of blue that just won’t come out—the price point should fall in the same range as any regular color treatment.