June 3, 2023

It’s true that the re-emergence of era-defining trends in the worlds of both fashion and beauty is nothing new—this year alone we’ve seen the rise of charmingly retro ‘70s-inspired nail art, ‘80s-esque colour block eyeshadow and ‘90s hair accessories to name a few. But there’s something about trends rolling around again when you truly lived them the first time that just feels different. Yet that is exactly what’s happening with the resurgence of Y2K beauty. Thanks in huge part to TikTok where the #Y2K hashtag has over 3.8 billion views, Gen Z have rediscovered some of those turn-of-the-millennium trends and are giving them a new lease of life. And while I never thought I’d be pleased to seen the return of frosty eyeshadows, skinny brows, or excessive amounts of lip liner, I have to say that some of the Y2K makeup looks that I’ve spotted actually look, dare I say it, kind of cool. 

Best Y2K Makeup Looks

Get the look:
Fenty Beauty Pro Filt'r Instant Retouch Concealer
Fenty Beauty
Pro Filt’r Instant Retouch Concealer

Morphe Micro Brow Pencil
Micro Brow Pencil

Kosas Air Brow Clear Lifting Treatment Gel
Air Brow Clear Lifting Treatment Gel

Up Next: Winter’s 8 Biggest Makeup Trends, According to Celebrity Makeup Artists.