June 3, 2023

pot of hard wax heating up on pink background

Just as there are a myriad of styles to wear your hair, there are several ways to wear your hair down there. Whether you choose to go au natural or completely bare, how you coif your nether regions says something about your personal aesthetic. Popularized by the now defunct New York salon, The J Sisters, the Brazilian wax came en vogue during the ‘90s, and was immortalized by the fictional Carrie Bradshaw who likened the treatment to “walking sex.” Janea Padilha of the former famed salon, and the aesthetician who claims to have conceived of the Brazilian wax, counts a bevy of ‘90s super-starlets—Naomi, Cindy, Tyra, Uma— as clients.

The midtown salon boasted a signed picture of Gwyneth Paltrow posing in a swimming pool that reads, “You changed my life.” Can a beauty treatment really be that profound? Perhaps. Three decades later, the Brazilian is just as popular with ladies around town, as advances in technique have made this extreme grooming treatment less uncomfortable to endure. Ahead, we spoke to European Wax Center Education Manager, Gina Petak board certified dermatologist, Marisa Garshick, MD, and Nad’s Brand Expert and Ambassador, Natalie Ismiel about everything you need to know about a Brazilian wax from prep to pain and after care.

What Is a Brazilian Wax?

Unlike a Hollywood wax that leaves you with nary a hair down there, a Brazilian wax lets you keep a small landing strip, either in the shape of a rectangle, small oval or triangle, on the frontal pubic region. All hair on the sides of your bikini area and backside is removed. (Sometimes, however, a Brazilian wax and “going completely bare” are synonymous, depending on where you go.) The cost ranges, on average, from $45 to $75.

Bikini Wax vs. Brazilian Wax

A Brazilian wax is the removal of all hair (sometimes just a small strip is left in the front) from the genital region, whereas a bikini wax only removes the hairs that would be visible when wearing a bikini bottom.

Hard Wax vs. Strip Wax

Try to find a salon that uses hard wax (or a soft wax with the correct balance of titanium dioxide to glyceral rosinateto) meant to minimize pain. Hard wax only adheres to the hair as opposed to strip wax, which might take the top layer of skin off along with your hair (ouch). “European Wax Center uses an exclusively developed, hard stripless Comfort Wax,” says Petak. “This wax is a proprietary blend of beeswax and other ingredients sourced from Europe that assists in ensuring you receive the most comfortable waxing experience.”

How to Prepare

To prepare for your wax, Petak recommends hair be “at least ¼ inch long (about the size of a sprinkle) so it’s a good idea to stop shaving at least five days (and 10-14 days for best results) prior to your reservation. If you are going to exfoliate your skin, use a film-free (meaning it rinses off clean, not leaving skin coated in oil) exfoliant 24-48 hours before your wax,” she adds.

Garshick says having a tan might make waxing more painful, and to avoid the treatment altogether if you have a sunburn to prevent scarring. Additionally, skip the pool right before your wax, as salt and chlorinated water might be drying or harsh on the skin: “It’s best to avoid this just prior to waxing as the skin can be more prone to irritation or injury if the skin is dry,” says Garshick.

“Also, do not get waxed if you are taking Accutane,” she says.

What to Expect During a Brazilian Wax

“Waxing such a sensitive area can be uncomfortable, especially for first-timers,” explains Petak. “However, since waxing removes the hair from the root, it makes it grow in softer and finer.” The more you wax, the less painful the treatments. “Additionally, a high-quality wax can help make the experience more comfortable.” To further minimize pain, pop an Advil an hour before the treatment. “Although it is not necessary, some people find taking an ibuprofen prior to waxing can help to alleviate the discomfort,” says Garshick who advises against imbibing to numb the pain. “Alcohol is a vasodilator, so it can increase blood flow to the area making the skin more sensitive as well as more prone to bruising.”

Also, remember to breathe. Deep breaths can be reassuring and calming. So can anticipating the pain and syncing it with your breath. Try to inhale with the wax application and exhale during the removal part of the process. All in, the process takes around 20 minutes, so know the light is at the end of the fairly short tunnel.

Side Effects

As with all types of waxing, Brazilian waxes might lend themselves to irritated skin and discomfort; luckily, there are a few things you can do to help make life post-waxing more enjoyable. First, to cut down on ingrown hairs, you should make sure you’re not skipping the exfoliation step prior to waxing. If you’re still finding that you have ingrown hairs even after properly exfoliating, apply a warm compress to the skin and exfoliate gently. If you think an ingrown hair has become infected (painful, red, and filled with pus), contact your dermatologist. If you want to get ahead of ingrowns, Garshick recommends seeing your doctor about prescription medications that may be helpful to use after waxing, such as cortisone cream or antibacterial lotion.

If you notice small red bumps shortly after you’re done waxing that are typical of razor burn, be sure to keep the area moisturized, and apply a cortisone cream meant to reduce redness.

If you accidentally burned yourself with hot wax, apply clean, sterile cotton over the area. A dermatologist should see a burn first, no matter what part of the body.

DIY Brazilian Wax

If you’re in a position where you need to give yourself a wax at home, the first step, as mentioned, is you’ll want to take try to relax, especially since you won’t have a technician present to help calm your nerves. “The most important thing is to read the instructions and precautions thoroughly before waxing, to minimize pain and irritation,” says Ismiel. “Sometimes the pain can be caused by the anxiety you may be feeling about waxing.” Follow her steps below for how to do a Brazilian wax at home.

  1. Before waxing, find a position you are comfortable with that gives you good visibility. Doing so in front of a mirror is advised.
  2. Always work on one small area at a time, starting from the outside and working your way into the more sensitive areas.
  3. If using a hard wax, let the wax cool on your skin for about 30 seconds until it is still soft and pliable but no longer sticky to touch.
  4. Remove hair by holding skin taut with one hand and then lift the end of the wax with the fingers of your free hand.
  5. When you’re done, use an oil (such as baby oil) to remove any wax residue (water won’t do the trick). Most of Nad’s products come with Post Calming Wax Oil Wipes to clean up the area afterward.

Can You Wax on Your Period?

If you have a standing appointment and suddenly find your cycle starting, don’t panic. “We can absolutely wax you if it’s that time of the month,” says Petak. “Just be aware that the area is more sensitive and you may experience more discomfort than usual.” Make sure to wear a clean tampon so there is no blood present.

How Long Does a Brazilian Wax Last?

Usually your wax will last between three to four weeks, but everyone’s rate of regrowth is different, so results will vary.


Dress comfortably for your appointment and bring a clean pair of underwear to change into. “Loose cotton clothing will cause the least irritation and be more comfortable post-wax,” says Garshick. She advises you shower post-wax in lukewarm water. “It is generally recommended to avoid hot water as the skin is more sensitive post-wax,” she adds.

When treating skin post-wax, be careful to use gentle products to reduce the chance of irritation. “Creams or lotions are often the most gentle on the skin post-wax and provide the most hydration which can be soothing on the skin,” says Garshick. “You want to avoid any product with an alcohol base as it can lead to a stinging or burning sensation.”

Patek recommends EWC’s Smooth Me Ingrown Hair Wipes or EWC’s Smooth Me Ingrown Serum, which she says is a fan favorite to keep ingrown hairs at bay.

When choosing skincare products to use post-wax, Patek advises to look for the following ingredients:

  • Diluted Tea Tree Oil: keeps pores and skin clean
  • Aloe Vera: anti-inflammatory, helps calm skin
  • Chamomile: proven to soothe skin and reduce redness1
  • Green Tea: proven to nourish skin, provides an anti-inflammatory, calming effect2
  • Glycerin: helps moisturize skin

To prevent redness or irritation, Garshick advises avoiding any harsh ingredients or fragrances if your skin is particularly sensitive.

The Final Takeaway 

One of the biggest bonuses of a Brazilian wax treatment is that this grooming style is temporary. Unlike laser hair removal, waxing requires less commitment. If you’re not feeling the ‘do, you can take solace in the fact that hair grows back, eventually.