Say the name Gucci Westman and anyone in the beauty industry will immediately know who you’re talking about. With over 20 years under her belt as a professional and editorial makeup artist, Westman is well known and respected amongst celebrities and beauty veterans alike. From painting famous faces such as Reese Witherspoon, Kate Hudson, and Jennifer Aniston to creating her very own makeup line—Westman Atelier—in 2018, Westman’s talent and consciously crafted makeup line has set her apart to make a unique impact on the beauty industry that will last for years to come.
FOUNDED BY: Gucci Westman, 2018
BASED IN: New York, NY
BEST KNOWN FOR: High-performance clean beauty products that range from foundation to cream blushes and eyeshadows.
MOST POPULAR PRODUCTS: Lip Suede, Baby Cheeks Blush Stick, Vital Skin Foundation Stick
FUN FACT: Formerly the Global Artistic Director for Revlon and apart from being a celebrity makeup artist for over 20 years, Gucci grew up on an Ashram and has been a life-long vegetarian. Her holistic philosophy and clean beauty commitment is a natural extension of her lifestyle.
OTHER BRANDS YOU’LL LOVE: Lilah B., ILIA Beauty, RMS Beauty
Of the brand’s inception, Westman says she sought to fill a gap in the clean beauty market. “I noticed a blank space in the market for something that was clean, skin-nourishing, luxurious, and performance-driven, too,” says Westman. “It felt like you could find something ‘natural’ or something innovative, but not necessarily both. We’re bridging that gap, delivering makeup that can do more than just enhance out of a passionate belief that we all deserve more from our cosmetics.”
A transparent process is important to Westman Atelier, which is why so much time is spent evaluating ingredients (to ensure that they’re safe and aligned with the most up-to-date research). Acknowledging that makeup needs to perform well, the formulas are as safe as they can be, yet when it’s best practice to use any kind of synthetics, it’s imperative they are thoroughly researched and safely vetted. “We work with an independent clean chemistry advisor on every product from start to finish, and all of our formulas contain actives at efficacy levels to replenish and soothe the skin.”
Curious if the Westman Atelier brand is all it’s cracked up to be? Ahead, we’ve compiled everything you need to know about the brand and its best products. (Spoiler alert: the lip suede is to die for.)
Apply foundation effortlessly with this brush. Composed of nylon fibers, it’s durable and strong enough to use every day for makeup application. Handmade in Kumano, Japan it is equal parts luxurious and efficient.
Vital Skin Foundation Stick
Packed with nourishing ingredients such as vegetable-derived squalane, berryflux vita, and camilla seed oil, this foundation feels light on the skin and conveniently comes in stick form for easy access (and is also travel friendly). While I personally love this product, it’s worth noting that while stick foundations tend to be more forgiving, there are just 18 shades in this range.
Four vibrant lip shades make up this luxe compact infused with cold-pressed cherry oil and vitamin c. You can prep lips first with a scrub and balm before moving on to the colors. Apply the fuschia and cherry red with a brush for an intense color payoff, and the other shades with your finger for more of a natural stain.
Baby Cheeks Blush Stick
A multi-purpose color for cheeks, lips, and lids, anyone who loves getting the most out of their product will certainly vibe with Baby Cheeks Blush Stick right away. From soft petal colors to vibrant pink, choose which one fits you best, or apply a few different shades together for a custom makeup look.
Face Trace Contour Stick
Sculpt and define the face with this contour stick that glides on easily and blends naturally into the skin. Apply in the hollows of the cheekbones, around the forehead, and even the nose area—it’s suitable for any feature you want to accentuate and define.
Eye Love You Mascara
Pairing an innovative plant-powered technology with creamy lash conditioning ingredients, this mascara helps to curl, define, and add volume to the lashes, leaving behind a pitch-black glossy finish. Free of silicones, parabens, phthalates, and synthetic fragrances, it’s suitable for even the most sensitive of eyes.
Super Loaded Tinted Highlight
With Hyaluronic Acid to help fill in fine lines and wrinkles along with organic jojoba oil to nourish and hydrate skin for that extra luminous glow, this highlighter brings something unique to your makeup routine that others simply do not. The carefully chosen ingredients along with a consciously crafted smooth finish allow the skin to radiate all day while still looking natural.