April 1, 2023

I know all trends are cyclical, but I never really thought about the day that I would see trends from my youth come back again in my 20s and 30s. The reemergence of the Y2K beauty trends we’re seeing now is an elevated version of the trends that we millennials wore in our pre-pubescent and teenage years. They have a new spin; the trends look cooler and more finessed blended with new trends; they are entirely more wearable. For example, thick, full brows with dewy, natural skin and Y2K frosty lids are a Euphoria vibe we can get in on. It’s about taking a Y2K detail and bringing it into now.

The best part about Y2K beauty trends is the nuance they can easily give a look. Whether it’s through hair or makeup, they bring an element of fun to an overall look, perhaps because when we saw these trends the first time around, we were so much closer to childhood. When I spoke to Ky Wilson, BaByliss ambassador and founder of The Social, he agreed. “I love Y2K hair trends because of the details. The accessories like beads and butterfly clips,” he said. “It’s all about honing in one little attention to detail, creating a style out of it and owning it. But mainly it’s individual to each person. It’s a chance to express yourself but mainly just to have some fun. It’s a little bit cheeky, but that’s why we love it.”

Take a look at some of the Y2K trends that’ll be sticking around for a while to come.

Y2K Hair Trends

Hair Slides

More is more with glitter for this Y2K beauty trend. It’s everywhere—hair, body and, of course, face. Go bold with an eye look by dappling on light layers of either loose pigment or cream shadows to build your look.

Get The Look
KVD Beauty Beauty Dazzle Vegan Eyeshadow Stick
KVD Beauty
Beauty Dazzle Vegan Eyeshadow Stick

Next, 31 seriously low-maintenance haircuts.