June 4, 2023

I’ll admit that affordable fragrance doesn’t usually scream out luxury. We all know that fashion and fragrance go hand in hand. Just as your clothes communicate what your vibe is for the day, perfume can do the same. It’s olfactory storytelling at its very finest. 

Typically, our minds tend to go straight to high-end, designer fragrances when we think of perfume. You know, the bottles that lace the aisles of department stores and glisten and glitter under spotlights. However, when it comes to affordable fragrances, I’d be lying if I said I haven’t had buyer’s remorse from certain watered-down scents that ended up in my high-street shopping basket. But when Jo Malone CBE, founder of Jo Loves, teamed up with Zara for a fragrance collection, the face of high-street perfumes changed forever.

Zara Perfumes: Amalfi Sunday EDP with gold hoops

When I sat down to chat with Malone earlier this year to see what she had in the pipeline, she suggested that there was something new coming in terms of her collaboration with Zara, exclaiming that it was something she was itching to get out there and shout about. And I can totally see why. 

Keep scrolling to discover the very best perfumes that Zara has to offer (with a little help from Jo Malone CBE).

Zara Olfactive Collection

Energetically New York

Zara Energetically New York
Zara
Energetically New York
£20

This is the sort of perfume you want to spray first thing in the morning to help wake you up. It’s a little androgynous and smells reminiscent of the first rainfall after a boiling-hot summer. With cardamom and sandalwood, it’s a little bit spicy but overwhelmingly fresh.

Stunningly Venice

Zara Stunningly Venice
Zara
Stunningly Venice
£20

If you ask me, this one could easily be a Jo Malone London or Jo Loves fragrance. It’s sweet with notes of nose-tickling red berries but shrouds you in a lightweight warmth thanks to neroli and myrhh. 

Magnificently Dubai

Zara Magnificently Dubai
Zara
Magnificently Dubai
£20

I challenge anyone to smell this and turn their nose up. Yes, it has that warm, Middle Eastern depth thanks to notes of saffron, leather and nutmeg, but it’s not heady in the slightest. It’s the sort of perfume that makes you want to slather yourself in shimmer body oil and hit the town. If you wear this, I guarantee at least one person will stop you every day and ask after your perfume.

Fashionably London

Zara Fashionably London
Zara
Fashionably London
£20

A true English rose, this spritz is fresh, joyous and upbeat. Notes of rose mingle with musk and bergamot for an uplifting take on a traditional rose scent.

Gracefully Madrid

Zara Gracefully Madrid
Zara
Gracefully Madrid
£20

I think I might go as far as to say that Gracefully Madrid is my favourite perfume launch of 2021. It’s orangey and zesty but not in an obvious way. With musk and geranium, it perfectly captures that sort of hedonistic peace you feel after waking up from a siesta.

Elegantly Tokyo

Zara Elegantly Tokyo
Zara
Elegantly Tokyo
£20

It’s rare as a beauty editor that I feel stumped by notes after smelling a scent, but Elegantly Tokyo did just that. It is blended so magnificently that I really did struggle to pull out a single note. The lightweight freshness of lily reigns supreme, but it entwines with Arabian jasmine and akigalawood to create one of the most interesting and inoffensive floral scents I have ever smelled.

Creatively Shanghai

Zara Creatively Shanghai
Zara
Creatively Shanghai
£20

If, like me, you’re a fan of sparkling, citrus scents, I can categorically say that you will fall head over heels for this. It has that mouth-watering appeal of juicy oranges, mixed with deep cardamom and cedar. It makes me want to log off from work and jump on a plane to somewhere I have never been before. It is a total feat. 

Boldly Seoul

Zara Boldly Seoul
Zara
Boldly Seoul
£20

Soft, cosy and like a cashmere-wrapped hug from a friend you haven’t seen for a really long time, something about Boldly Seoul makes you feel inexplicably safe and calm. With notes of violet, mimosa and musk, this is the sort of perfume I would take away with me on a trip to spritz whenever I was feeling out of sorts.

Collector Set

Zara Collector Set
Zara
Collector Set
£100

This set contains all eight of the Zara Olfactive Collection. Each housed in beautiful boxes, you’ll get a 40ml version of each in a set that you’ll want to keep out on your shelf.

Zara Emotions Collection

Ebony Wood

Zara Ebony Wood Eau de Parfum
Zara
Ebony Wood Eau de Parfum
£20

Deep and woody but a little bit zingy at the same time, this perfume smells as though it should cost 10 times its price. Plus, Malone herself told me this is one of her favourites, as it reminds her of her son.

Fleur D’Oranger

Zara Fleur D'Oranger Eau de Parfum
Zara
Fleur D’Oranger Eau de Parfum
£20

Despite the fact it costs less than £20, this is possibly one of my favourite perfumes of all time. With orange blossom, neroli and ylang-ylang, it’s lightweight and fresh but has a warm depth to it that lingers all day long.

Vetiver Pamplemousse

Zara Vetiver Pamplemousse Eau de Parfum
Zara
Vetiver Pamplemousse Eau de Parfum
£20

Zesty, zingy and comforting, this smells like uplifting grapefruit and freshly pressed cotton.

Tubereuse Noir

Zara Tubereuse Noir
Zara
Tubereuse Noir
£20

Easily the deepest and most warming scent in the Emotions collection, Tubereuse Noir is dark and floral in the sort of way that screams for it to be spritz onto your neck before a night out.

Waterlily Tea Dress

Zara Waterlily Tea Dress
Zara
Waterlily Tea Dress
£20

Like a springtime picnic in a park, this fresh scent contains notes of vert de bergamot, spearmint and musk. It’s like a sunny day in spring just before the summer balminess kicks in.

Fleur De Patchouli

Zara Fleur de Patchouli Eau de Parfum
Zara
Fleur de Patchouli Eau de Parfum
£20

With peony and patchouli, you expect this to be a strong floral blend, but it has an sense-clearing earthiness to it that means it’s almost universally likeable.

Bohemian Bluebells

Zara Bohemian Bluebells Eau de Parfum
Zara
Bohemian Bluebells Eau de Parfum
£20

Never has one perfume’s name captured so perfectly what is inside the bottle. With lavender and musk, it soothes the mind but also captures the carefree, daring nature of Bohemia thanks to sandalwood.

Amalfi Sunray

Zara Amalfi Sunray
Zara
Amalfi Sunray
£20

Like sun cream, citrus fruit and warm sunshine bottled, Amalfi Sunray is the summer perfume. No other summer scent matters.

Next up, the British perfume Rosie HW, Victoria Beckham and Meghan Markle have in common.