January 30, 2023

When I sniff out a sprinkling of a new hair trend, I am all over it, keenly looking to see if it’ll take off imminently. And that’s exactly what happened when I noticed more people dyeing their hair copper at the tail end of the A/W season. The trend was cemented with Kendall Jenner’s hair colour switch last month, which I think certified it as one of the hottest colours of the year. However, if you’re thinking of taking your hair copper, I have two words for you: colour fade. This hue requires a lot of upkeep but in a different capacity to bleach blonde. For reds, it’s all about topping up the vibrancy, which will be naturally lost when washing, styling and exposing it to the elements rather than diligently fending off warmth (as with blondes), as this is what makes copper hair look super vivacious.

The punchier the hue, the more upkeep it’ll require at home, so a colour-protecting haul will be necessary. “Copper can lose up to 20% of the vibrancy in the first wash, so choose your products wisely,” warns Evans. The first thing you need to do is switch your shampoo and conditioner for a duo that’s completely colour-safe. I usually opt for ones that are created by colour brands, as tone maintenance is usually at the top of the list of properties. Along with this, Perry advises keeping a UV heat protector to hand and a weekly hair mask, too. The heat protector will ensure your colour doesn’t become dull due to sun exposure and excess heat styling, while the hair mask will stop dryness creeping in, which is especially important if you had to pre-lighten your hair to achieve your look.

Living Proof Color Care Shampoo
Living Proof
Color Care Shampoo

This shampoo is free from sulphates to prevent overdrying and leaves hair feeling smooth and strong. It helps to prevent UV damage, and the complex at the core of the formula binds to hard-water minerals to help preserve hair colour.

Oribe Conditioner for Beautiful Color
Conditioner for Beautiful Color

Fortify the strength of your hair and the boldness of your colour with the signature complex in this formula. It protects against oxidation, with honey-derived humectants to provide dye protection and edelweiss flower extract to stop dryness.

Olaplex No. 3 Hair Perfector
No. 3 Hair Perfector

This iconic pre-treatment mask is a must-have if you’ve bleached your hair before dyeing it copper. Where bleach can disrupt the structure of hair, this builds the bonds back up to enhance strength.

L'Oreal Elvive Wonder Water Colour Protect, Liquid Conditioner
L’Oreal Elvive
Wonder Water Colour Protect, Liquid Conditioner

No time for a deep-conditioning session? This water works in just eight seconds and is great for finer hair types thanks to the lightweight lamellar technology.

Bumble and Bumble Don't Blow It Hair Styler
Bumble and Bumble
Don’t Blow It Hair Styler

Use this hair protector pre–heat styling, or air-dry your hair before you head out into the sun for UVA and UVB protection. The texture is light, so you don’t have to worry about it weighing your hair down.

Glaze Super Gloss
Super Gloss

I swear by the Glaze glosses to maintain shiny colour at home. Use a few times a month to refresh your colour and leave your hair with a mirror-like shine.

Next up, the 15 best daily SPFs.