June 4, 2023

As far as British perfumeries go, none is more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream-and-black packaging to its ever-expanding fragrance library, Jo Malone and its perfumes have become synonymous with our special occasions—cherished moments we can return to with just a single spritz. This potent blend of luxury and sentimentality is the reason Jo Malone has found its way into the hearts of people all around the world, including celebrities, beauty editors and even royalty. 

“Our scents are elegantly simple with an unexpected twist, pure and beautiful ingredients that are allowed to shine put together with something that shouldn’t work but does,” says Emma South, Jo Malone London’s fragrance and lifestyle expert. “I love this slight irreverence in our creations. It all started with the basil in Lime Basil & Mandarin; basil as an ingredient was extremely unusual at the time, one that was normally associated with cooking, and a real surprise in a scent. Today, we continue to try to push the boundaries with our ingredients.”

But which Jo Malone scents are the most popular? With more to choose from than ever before, we set about discovering the go-to perfumes of the stars, as well as which scents Jo Malone’s devoted clientele (that’s you) always come back to.

Scroll below to discover the best Jo Malone perfumes.

1. Jo Malone London Lime Basil & Mandarin

Best Jo Malone Perfumes: @rosiehw can't get enough of Jo Malone fragrances

Freelance beauty editor and Who What Wear contributor Shannon Lawlor has a 60-strong perfume collection and always turns to Jo Malone London for special occasions. Her favourites include Vetiver & Golden Vanilla, Basil & Neroli and Myrrh & Tonka.

Jo Malone London Vetiver & Golden Vanilla Cologne Intense
Jo Malone London
Vetiver & Golden Vanilla Cologne Intense

“The first time I ever smelled this fragrance, I was sat at my desk in the Who What Wear offices and gave it a spritz onto my wrist. Within seconds everyone was asking after it. It’s deep and rich but not in a heady sort of way. The sweetness of vanilla isn’t my usual vibe, but when it’s mixed with the smokiness of vetiver bourbon and the zinginess of cardamom, it’s a total dream,” Shannon says.

17. Jo Malone London Basil & Neroli

Jo Malone London Basil & Neroli Cologne
Jo Malone London
Basil & Neroli Cologne

“This was the first Jo Malone London perfume I ever owned, and it still holds a very special place in my heart. It contains neroli (my favourite perfume note), so it has a citrusy zing to it while the basil makes it green and earthy. It’s distinctively Jo Malone London in its uniqueness,” says Shannon.

18. Jo Malone London Myrrh & Tonka

Jo Malone London Myrrh & Tonka Cologne
Jo Malone London
Myrrh & Tonka Cologne

“I challenge you to find a perfume as deeply warming and comforting as this one. Definitely one for those that like strong, enveloping scents, it has the warm sweetness of almond and vanilla and the delicate addition of lavender to make it a little lighter on the nose,” says Shannon.

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