April 1, 2023

Something very exciting has been happening at Who What Wear HQ: we’ve been designing a sustainable summer capsule collection in collaboration with our very own community of readers and fashion super-fans. There’s still time to influence decisions and get access to the collection before everyone else—join our Facebook or Slack groups, and keep reading to discover more.

Over the years we’ve noticed a gap in the market for sensibly-priced, cleverly-designed pieces that manage to bridge the gap between being trend-led and yet classic enough to rely upon and pull out of your wardrobe time and again—the kinds of pieces that never fail you. From direct audience feedback we know all too well how frustrating shopping for these tick-all-the-boxes items can be, especially when you are trying to find sustainable versions to boot. So here’s where our range, Drop 01 by Who What Wear UK, comes to save the day (the summer, the year, and maybe a whole lifetime of getting dressed!).

We’re offering a completely new and radical way to buy well-priced, long-lasting clothes that you’ll LOVE. We’ll be reducing waste thanks to a made-to-order model (powered by our partner Unfolded) and the collection will chock-full of the top designs that have been created by and voted in thanks to our discerning community. Fans of the project have been instrumental throughout the process, helping to make all-important decisions about everything from fabrics and prints through to final silhouettes. We already have over 1000 insiders contributing on this level for Drop 01—and there is still time for YOU to be involved in how the collection materialises as well as getting first access to shop it. Sign up (on Facebook or Slack) to get exclusive access to our Insiders community, and keep reading to learn more about the collection.

1. It’s the Perfect Summer Capsule

There are many other sustainable and creative checkpoints for us to travel though together and you can still be a part of this journey by simply signing up to join us over on Facebook or Slack—plus, you’ll be first to get your hands on the collection!