June 4, 2023

As an editor who lives and breathes all things beauty, even I must admit that the industry is a little saturated with products that offer very similar results with differing price tags. Don’t get me wrong. I love a luxury beauty item as much as the next person, but I am willing to admit that an expensive price tag doesn’t always equal high-end results. Gone are the days of affordable products being filled with drying alcohols, fragrances and pore-clogging silicones; the affordable brands that made headlines in 2021 are here to compete.

One of the most obvious stars of the affordable market over the last couple of years has been beauty members club Beauty Pie. Offering seriously high-quality products, Beauty Pie cuts out the middleman and saves money where other brands don’t. Costly go-betweens with manufacturers and retailers are cut, there’s no celebrity marketing, no stores, and it removes any chance of retailer markups (because there are no other retailers). A product that might usually cost £100 can be yours for £11.

Beauty Pie: @emmahoareau

To access the products, the idea is that members pay a small monthly fee of £15, which allows them to shop at heavily discounted prices. If you don’t want to commit to a membership? You can still buy the products, just at a higher price. And I must admit, when it first launched, my thoughts were that it provided an interesting and niche business model but would likely only appeal to serious beauty buffs and have a relatively short lifespan. But boy was I wrong.

Many years later, Beauty Pie is going stronger than ever. With each new product launch, my love for the brand grows a little more. Take, for example, the best-selling Triple Hyaluronic Acid Peptide Serum, which even my non-industry friends swear by; the Detox Shampoo, which uses activated charcoal and amino acids to detoxify the scalp and boost shine; and of course, the Soul Providers Body Scrub, which every beauty insider seems to be waxing lyrical about on Instagram. In fact, I’ve yet to try a Beauty Pie product that I don’t love.

It wasn’t until we were discussing the wonders of Beauty Pie on a recent Who What Wear Zoom call that we realised it’s just not fair that these wondrous products aren’t shouted about from the rooftops more. So whether you’re keen to expand your beauty routine horizons and try something new or, like me, you just want to give some of the best products in the business a try for yourself, keep scrolling for all of the Beauty Pie products I think everyone should know about. NB: All prices shown are member prices.

Beauty Pie Soul Providers Re-Energizing Dry Oil Scrub
Beauty Pie
Soul Providers Re-Energizing Dry Oil Scrub
£13

Zingy and fresh, this body scrub is summer in a tub. It’s an absolute beauty editor staple, which means it can be difficult to get your hands on. However, it is currently back in stock.

Beauty Pie 100% Silk Hair Ties Bauble
Beauty Pie
100% Silk Hair Ties Bauble
£17

Ever since my hairstylist told me that switching to skinny, silk scrunchies would significantly reduce my hair breakage, I haven’t used a normal hairband. This pack of six comes in an adorable bauble, making it the perfect Christmas gift.

Beauty Pie Une Balade en Foret EDP
Beauty Pie
Une Balade en Foret EDP
£29

Beauty Pie perfumes are in a league of their own, and this one is no exception. Fresh, woody and warm, it’s like a walk through a wintery forest.

Beauty Pie Plantastic Overnight Miracle Face Oil
Beauty Pie
Plantastic Overnight Miracle Face Oil
£13

If your skin is looking a little dry and lacklustre, this super-nourishing oil contains everything you need to get your complexion glowing and radiant once more. 

Beauty Pie Super Healthy Hair Detox Wash Shampoo
Beauty Pie
Super Healthy Hair Detox Wash Shampoo
£9

Ideal for those with troublesome scalps, this shampoo works to draw out oils and pollution for voluminous, bouncy results.

Beauty Pie Shine Up Lip Colour Balm Stick
Beauty Pie
Shine Up Lip Colour Balm Stick
£6

For those who like their lip colour to be wearable, nourishing and beautifully sheer, these balm sticks are perfect.

Beauty Pie Clean House Luxury Scented Candle
Beauty Pie
Clean House Luxury Scented Candle
£19

Like fresh, clean linen, this candle is the perfect option for crisp winter mornings. 

Beauty Pie Super Pore Detox Black Clay Mask
Beauty Pie
Super Pore Detox Black Clay Mask
£12

Unlike any other detoxing mask you will ever use, this stuff means business, complete with glycolic, salicylic and lactic acids as well as kaolin clay. I have never used a mask that gives pore-refining results quite like this one.

Beauty Pe Pro-Glow Superstrobing Drops
Beauty Pe
Pro-Glow Superstrobing Drops
£10

These highlight drops deliver next-level dewy glow. Simply dot along cheekbones and blend for the ultimate summer makeup look. 

Beauty Pie Triple Hyaluronic Acid & Peptide Serum
Beauty Pie
Triple Hyaluronic Acid & Peptide Serum
£19

If you can get your hands on a bottle of this stuff, count yourself lucky. It’s so universally loved for its glow-giving, hydrating, skin-plumping benefits that it regularly sells out. 

Beauty Pie Japanfusion Pure Transforming Cleanser
Beauty Pie
Japanfusion Pure Transforming Cleanser
£8

Straight out of Japan, this gel-like cleanser turns into a beautiful milky balm as soon as it is applied and removes makeup and dirt with ease. 

Beauty Pie Superactive Capsules Pure Double Vitamin C & Vitamin E Serum
Beauty Pie
Superactive Capsules Pure Double Vitamin C & Vitamin E Serum
£15

Comparable to much more expensive, high-end vitamin C capsules, these single-use ampoules help to brighten, smooth and even out skin tone.

Beauty Pie Mandarin Leaf, White Cedar & Freesia Eau De Parfum
Beauty Pie
Mandarin Leaf, White Cedar & Freesia Eau De Parfum
£20

Floral but not really, this perfume is just one of the luxe-smelling scents Beauty Pie offers. It’s androgynous, fresh and musky in the best kind of way.

Beauty Pie Dr Glycolic Soft Feet 7-Day Peel Socks
Beauty Pie
Dr Glycolic Soft Feet 7-Day Peel Socks
£5

You know the deal when it comes to this sort of thing, right? They’re little socks that you pop your feet in for half an hour, and after a few days, you’ll notice that all of the dead skin starts to shed. Gross, but wonderful nonetheless.

Beauty Pie Plantastic Apricot Butter Cleansing Balm
Beauty Pie
Plantastic Apricot Butter Cleansing Balm
£19

For those who like their skincare routine to feel that little bit more luxe, this cleansing balm uses beautiful oils and butters to dissolve makeup and buildup, leaving skin healthy and hydrated. Plus, it looks seriously chic on the shelf.

Beauty Pie Jeju Daily AM/PM Moisture Superinfusion
Beauty Pie
Jeju Daily AM/PM Moisture Superinfusion
£14

Deeply hydrating and energising, this cream makes for the ultimate everyday moisturiser.

Beauty Pie Pure Ceramide Elastic Boost Eye Moisture Serum
Beauty Pie
Pure Ceramide Elastic Boost Eye Moisture Serum
£10

Formulated with seriously impressive ingredients such as ceramides and phytosqualane, this serum promises to rejuvenate tired under-eyes. 

Beauty Pie Soul Providers Energizing Body Wash
Beauty Pie
Soul Providers Energizing Body Wash
£10

With sweet orange, citrus and peppermint, this bath oil is unbelievably mood-lifting.

Beauty Pie Like Sun Bio-Optimized Vitamin D3 and K2 Softgels
Beauty Pie
Like Sun Bio-Optimized Vitamin D3 and K2 Softgels
£12

Living the UK can mean we don’t often get as much vitamin D as we would like (our bodies create it when our skin is exposed to sunlight). These high-strength vitamins help give you the vitamin D boost you might need to help you feel bright and alive.

Beauty Pie Super Healthy Skin Hot Oil Double Cleansing Balm
Beauty Pie
Super Healthy Skin Hot Oil Double Cleansing Balm
£13

Another cult classic, this cleansing balm transforms into a luxurious oil when it’s massaged into skin, leaving skin cleansed, glowing and plump beyond belief.

Beauty Pie Super Healthy Skin Sheer Tinted Oil-Free SPF20
Beauty Pie
Super Healthy Skin Sheer Tinted Oil-Free SPF20
£8

Don’t reach for this if you’re looking for coverage, but if you’re seeking seriously glowing skin, then this delivers.

Beauty Pie Fruitzyme Five Minute Facial
Beauty Pie
Fruitzyme Five Minute Facial
£14

This is like a quick-fix facial containing everything from glycolic and salicylic acid to bamboo grains and pomegranate enzymes for smoother, brighter skin in five minutes flat. 

Next up, winter’s eight biggest makeup trends, according to celebrity makeup artists.