I’ve Been Recommending This Viral TikTok Product to Everyone I Know

As a beauty journalist and all-round beauty lover, I would definitely say that I’m spoilt for choice when it comes to the brands I have access to over here in the UK. Whether it’s nipping into Boots for the latest makeup offers or shopping online for a top-up of my favourite skincare products, there’s always so much to choose from. However, sometimes I just wish that all beauty products were as easy to get my hands on.

I’m always happy to make an overseas beauty purchase, and some of my favourite beauty sites to shop on include ColourPop Cosmetics and Makeup by Mario, which both ship worldwide. Something I’ve noticed over the past 12 months, however, is a lot of my favourite U.S.-based beauty brands cropping up in the UK, and the recent UK launch of Youthforia genuinely made me squeal with excitement.

BYO blush is actually the first of its kind as it is the world’s first colour-changing blush oil. I was instantly pulled in by the oil-based formula, as it sits on top of skincare products for the perfect no-makeup makeup look. As someone who is all about the glow, I really enjoy layering this blush oil over the top of a powder-based one for an added pop of colour.

It isn’t just the glow that I love about it but the rosy effect it leaves behind, too. I like to apply it one of two ways, either by applying a stroke on each side of my cheeks and dabbing it in with my fingers or by bending it in with a big fluffy blush brush.

I think this blush would work great for all skin types and skin tones. It’s super hydrating and really easy to build up without the worry of it drying out the skin. Best of all? It’s now available to buy in the UK from Beauty Bay, along with Youthforia’s hydrating glosses.

Yet again, my many hours of TikTok scrolling have led me to yet another beauty product that I now can’t get enough of!