June 3, 2023

And with other harsh agents like sulphates floating around in certain formulas, it can really start to feel like a minefield when you’re on the hunt for a good shampoo, conditioner or other treatment. But fear not—celebrity stylists are here to help. In order to finally cut through the noise, I asked them what brands they actually consider top-notch for every hair type and what each brand’s hero products are. Read on below for the best haircare brands of all time, according to the pros. 

1. Gold Series by Pantene Collection

Celebrity hairstylist and colourist Kiyah Wright touts Pantene’s Gold Series as the best line for some serious rehab. “It performs as advertised, and it’s a great affordable hair repair line that’s available locally,” she says. “It also makes your hair feel instantly soft and detangled. The cleansing conditioner is a favourite as well as the shampoo and conditioner.” It’s a favourite of Wright’s and users alike because a few of the shampoos and conditioners are sulphate-free and contain nourishing argan oil. Argan oil is known for its ability to moisturise the scalp and help nurse dry or damaged strands back to health.

Pantene Gold Series Sulfate-Free Shampoo
Pantene
Gold Series Sulfate-Free Shampoo
£6

Pantene Gold Series Moisture Boost Hair Conditioner
Pantene
Gold Series Moisture Boost Hair Conditioner
£6

Pantene Gold Series Leave-On Detangling Milk
Pantene
Gold Series Leave-On Detangling Milk
£8

2. Oribe

Oribe is a cherished brand among celebrity stylists Ro Morgan and Christian Wood and even trichologist Bridgette Hill because it truly caters to a variety of hair textures and doesn’t skimp on quality. “Oribe has some of my all-time favourite session styling products,” says Wood. “They created this magical texture spray, which was revolutionary in styling hair and gives it that lived-in cool-girl texture.”

Oribe also always continues to tinker away at its product formulations to keep evolving as users (and their hair) do. Its products are truly custom-designed with scalp health top of mind and are tested rigorously before hitting the market to ensure top quality.

Oribe Dry Texturizing Spray
Oribe
Dry Texturizing Spray
£45

Oribe Grandiose Hair Plumping Mousse
Oribe
Grandiose Hair Plumping Mousse
£40

Oribe Serene Scalp Thickening Treatment Spray
Oribe
Serene Scalp Thickening Treatment Spray
£68

3. Shu Uemura

Shu Uemura creates all of Wood’s ride-or-die products. “They not only look chic but have brilliant shampoo, conditioners and styling products that actually work as well as they say they do,” Wood says. He even uses these products himself because they’re nourishing, soothing, hydrating and provide a lot of hold to the hair. This definitely doesn’t hurt on certain occasions when you’re a celeb stylist. “I need [products] to do what [they] say they’ll do on the bottle and have long-lasting results due to the nature of red carpet styling,” he shares.

Shu Uemura Cleansing Oil Shampoo
Shu Uemura
Cleansing Oil Shampoo
£40
£36

Shu Uemura Art of Hair Essence Absolue
Shu Uemura Art of Hair
Essence Absolue
£49
£42

Shu Uemura Essence Absolue Multi-Purpose All-in-Oil Milk
Shu Uemura
Essence Absolue Multi-Purpose All-in-Oil Milk
£35
£29

4. Kérastase

It comes as no surprise that Kérastase is celebrity stylist–approved and considered to be one of the best haircare brands out there. When your hair could use some extra TLC, turn to Kérastase for its restorative treatments. “It’s truly the best on the market for masks, oils and reparative products,” says Wood.

Kérastase Chronologiste Mask
Kérastase
Chronologiste Mask
£42
£29

Kérastase Nutritive Nectar Thermique
Kérastase
Nutritive Nectar Thermique
$26
$22

Kérastase Nutritive 8H Magic Night Serum Hydrating Treatment
Kérastase
Nutritive 8H Magic Night Serum Hydrating Treatment
£40
£34

5. Design Essentials

Design Essentials products will always be staples for Morgan and Hill. It’s a brand that truly caters to diverse hair types and structures, much like their other favorite Oribe. “I have always looked at hair by texture and not race or ethnicity because hair textures can vary, even within a single family,” says Morgan. He also thinks the brand’s Agave & Lavender collection is great for those who want to blow out their naturally wavy or coily hair. “It delivers exceptional heat protection for blow dryers and hot tools. The Almond & Avocado Curl Enhancing Mousse and the Honey Curl Forming Custard are perfect for keeping curls and coils hydrated as well.”

Hill is also quick to sing its praises, stating that Design Essentials products are of superior quality. They also come at a fair price point and some items can even help manage certain scalp conditions.

Design Essentials Agave & Lavender Blow-Dry & Style Primer
Design Essentials
Agave & Lavender Blow-Dry & Style Primer
£20

Design Essentials Almond & Avocado Curl Enhancing Mousse
Design Essentials
Almond & Avocado Curl Enhancing Mousse
£14

6. Bumble and Bumble

Another brand Morgan uses most often on both his own hair and the lush manes of his clients is Bumble and Bumble. “I love Bumble and Bumble for naturally straight, wavy and curly hair,” he says. “Bumble and Bumble’s thickening spray works double duty for both a luscious blowout or a snatched ponytail on straight hair.” 

Bumble and Bumble Thickening Spray
Bumble and Bumble
Thickening Spray
£25

Bumble and Bumble Hairdressers Invisible Oil
Bumble and Bumble
Hairdressers Invisible Oil
£35

Bumble and Bumble Don't Blow It Fine Hair Styler
Bumble and Bumble
Don’t Blow It Fine Hair Styler
£24

7. Olaplex

I mean, this really wouldn’t be a roundup of the best haircare brands without the hair industry’s damage repair darling, Olapex. Stylists all agree this magical reconstruction line truly does offer products that strengthen the hair and revitalise it from the inside out. Now that the brand has expanded into shampoos, conditioners and other hero products, the time to invest is now.

Olaplex No.7 Bonding Oil
Olaplex
No.7 Bonding Oil
£26

Olaplex No.3 Hair Perfector
Olaplex
No.3 Hair Perfector
£26

Olaplex No.8 Bond Intense Moisture Mask
Olaplex
No.8 Bond Intense Moisture Mask
£26

Next up, six hairstyles that make thin hair look instantly thicker.