December 6, 2022

Katie Jane Hughes wears a shimmery pink, white, and black graphic eyeshadow look

It goes without saying that Halloween is the perfect time of year to let your creative juices run wild, especially when it comes to creating festive and magical makeup looks. Whether you want to tout something simple or take it up several notches, why not let your fantasies run wild with some unicorn-themed makeup? From glitter to pastels, shimmery cheekbones, and contoured features, unicorn makeup might just be your golden ticket to the best Halloween night ever. Ahead, we’ve compiled five of the the best unicorn-themed makeup tutorials to get you inspired—you might even find yourself wanting to wear these looks on more than one occasion.

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Magical Pastel Unicorn

Want to dress as a magical, majestic unicorn for Halloween? We’ve got you. This tutorial focuses on using soft pastel eyeshadow on the lids and glitter on the eyebrows. Yes, you read that right, you get to apply glitter to your brows!

After you’ve applied pastel purple shadow, highlight around the eye with an iridescent shimmer shadow to brighten things up. This technique elevates eyes in seconds and really brings the look to life. Using the same tones on the cheeks, contour with purple eyeshadow and apply highlighter liberally all over your cheekbones to really give yourself that unicorn effect and glow. Fenty Beauty’s Snap Shadows Mix and Match Eyeshadow Palette ($25) has all the hues you need to re-create this yourself. To take this look to the next level, glue white rhinestones (you can use eyelash glue for this) around your face and neck and add some more glitter for endless sparkle. A soft pink lip completes the look.

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Unicorn Eyes Only

There’s nothing wrong with making your eyes the focus. This unicorn-themed look packs a powerful punch and looks like it’s really fun, too. After applying and blending blue and pink eyeshadows on your lids, apply a white winged eyeliner and use it as your base for the unicorn horn. This will serve as a guide so you can create a perfectly shaped horn. Outline the white eyeliner with silver liquid liner, then apply silver glitter on top for sparkle. Trace and draw the details for the horn with black liquid liner—don’t forget to glue on some false eyelashes. For the liquid eyeliner, be sure to use a product with a fine tip, like Tarte Sex Kitten Liquid Liner ($20), to ensure you get the shape as clean and pristine as you want it to be.

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The Cutest Unicorn

Soft pink is the theme for this monochromatic unicorn makeup look, and the added sparkle makes it that much better. If you want to get creative and add touches of blue or purple, you most certainly can. The eyes, cheeks, and nose are the focus for the pink tone (you can use pink eyeshadow or blush for this step), while silver glitter creates tiny unicorn tears and a white liquid liner is used for mini hearts. The key is making sure to blend your pink shade really well. Buff your brush in a circular motion all over and add shadow as you go, building the pigment until you get the desired color. Urban Decay’s Naked Heat Eyeshadow Palette ($54) has an array of pink shadows to choose from, should you be on the hunt.

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Fairytale Unicorn

If looking like a total fairy tale is more your thing, this tutorial will take you there with icy purple and blue shades and a ton of highlight—the more highlight, the better. The Smashbox x Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter ($40) is ideal to use due to the fact that the powder can layer for a beautiful, gleaming finish. Contour cheeks with bright purple eyeshadow and apply blue shadow liberally to the eyelids to create a nice color contrast. Adding gemstones to your cheekbones and a lot of glitter above the brows brings an elevated, magical feel, and you’ll be a picturesque fairytale unicorn in no time at all.

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Glam Unicorn

Glam up your unicorn costume this Halloween and get inspired with this pretty makeup look that touts pink ombré eyebrows, powdery blue lids, and a defined pastel pink pout. The pink liquid liner adds a nice contrast with the blue and helps to define eyes, making them really stand out. You can apply the same eyeliner on the brows to create the ombré effect. Using a pink liquid liner, such as Make Up For Ever’s Aqua Resist Color Ink Eyeliner in shade Pink Blaze ($26), will really stand out.